Qualitative data analysis is a method that looks at information in a detailed way, different from just counting numbers. It involves going back and forth to understand a topic better. Researchers keep looking at the data to really understand it. They also think about their own role in the process and question what they find. This helps them make sure they are being fair and accurate. The process of analyzing qualitative data is connected to including different people, understanding where the researchers are coming from, and making sure everything is done ethically.