University sustainability boosts student entrepreneurship for a greener future, study finds.
The study looked at how universities in India influence students' views on sustainability and entrepreneurship. By surveying 422 students, they found that sustainable practices on campus and education about sustainability made students more positive about sustainability. Similarly, these factors encouraged students to consider starting businesses focused on sustainability. Having a positive attitude towards sustainable entrepreneurship also increased the likelihood of students venturing into sustainable businesses. The study shows that universities play a crucial role in shaping students' intentions towards creating environmentally friendly businesses and that a supportive environment can lead to more sustainable entrepreneurship.