The article discusses revenue management in the hotel industry, focusing on its definition, importance, and application during the pandemic crisis. It explores the origin of the term, its adoption by international hotel chains, and the skills required for revenue managers. The study identifies different levels of revenue management systems and highlights the key activities that shape revenue management in hotels. It notes that many international hotels actively use revenue management tools, with this practice starting to develop in Ukraine over the past decade due to pressure from international chains entering the market.