Business, Management and Accounting
3 years ago

Unveiling the Future Value of Customer Relationships: Why It Matters.

1 view
Journal of Corporate Accounting & Finance
Customer profitability
John A. Miller

Paper Summary

Customer profitability measures the profits made from a customer/supplier relationship, while customer valuation predicts the future value of the customer. This article explains the difference between the two and why it's important for businesses.

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