The article discusses how important it is to identify the people who interact with a service provider during the service delivery. These people are called service targets. The main goal is to understand and satisfy the needs of these targets to ensure customer satisfaction. The study shows that different types of targets, such as beneficiaries, facilitators, and observers, play different roles in the service delivery process. By recognizing and knowing these targets, service providers can better prepare to meet the diverse needs of their customers. Satisfaction is a key focus in service management and marketing.