The article suggests creating a new law and agency to protect people's personal data online. Currently, there are many different rules and agencies overseeing data privacy, which can be confusing and ineffective. The proposed Consumer Data Privacy and Protection Bureau would make it easier to regulate and protect personal data. This new law would give consumers more control over their data and make it simpler for companies to follow the rules. The researchers believe this change is needed in our digital world and could be supported by both political parties.