Business, Management and Accounting
3 years ago

Health and mobility drive older adults to embrace online grocery shopping

Journal of Retailing and Consumer Services
Understanding the role of situational factors on online grocery shopping among older adults
Fifi Kvalsvik

Paper Summary

The study looked at why older adults choose to shop for groceries online. They talked to 9 people in interviews and surveyed 206 others. They found that health, mobility, and how far they live from a store are the main reasons older adults shop online. Older adults think about many things before deciding to shop online for groceries. This information can help online grocery stores make better promotions for older customers.

Related papers

Theme background image
Agricultural and Biological Sciences
a year ago

Online grocery shopping linked to higher household food waste, study finds.

Food Waste
Waste Management
Halal Tourism
Theme background image
Engineering
2 years ago

Pandemic shifts Californians to e-grocery and click-and-pick shopping methods

Urban Logistics
Built Environment
Retail Behavior
1 view
Business, Management and Accounting
3 years ago

Health and mobility drive older adults to embrace online grocery shopping

Retail Behavior
Sharing Economy
Brand Consumption
1 view