Individualists more likely to stereotype based on in-group ties than collectivists.
People from individualist cultures are more likely to see themselves in a certain way based on their close relationships, like family and friends, compared to people from collectivist cultures. This means that individualists tie their social identity more closely to their in-group connections. This was shown in studies with university students and online community members. The results suggest that cultural background influences how people form their social identities.
