The article discusses how important it is for businesses to track the return on their marketing investments in order to increase revenue and profit. By analyzing the financial impact of marketing expenses and attributing sales to specific marketing efforts, companies can better understand which strategies are most effective. This helps in creating a solid Marketing Campaign Plan that aligns with the overall financial goals of the business. Ultimately, measuring the success of marketing promotions against a well-defined plan is crucial for maximizing the impact of marketing efforts.