The article discusses how the Holocaust is being commercialized and trivialized in modern society, particularly in America. It mentions the trend of turning the Holocaust into a business, with Hollywood films, museums, and even toys and games related to the tragedy. The authors argue that the Holocaust is being consumed and turned into a form of entertainment, with death-camp tourism and Holocaust museums becoming popular attractions. This trend of merchandising and Americanizing the Holocaust is seen as a concerning development, with the authors suggesting that the true horror of the genocide is being diluted and turned into a spectacle for profit.