The article discusses how buying a new mobile phone can have social impacts on different stakeholders. The researchers used a life-cycle perspective to assess these impacts, similar to how environmental impacts are assessed. They found that companies like Ericsson and TeliaSonera are starting to consider social aspects in their supply chain and for consumers, while media organizations like Bonnier Group are not as advanced in this area. The study tested a simplified version of a social and socio-economic life cycle assessment to understand the social impact of ICT services.