Social Sciences
3 years ago

Unleashing the Power of Social Media Analytics for Business Success!

IGI Global eBooks
The Primer of Social Media Analytics
Samuel Fosso Wamba, Shahriar Akter, Hyunjin Kang, Mithu Bhattacharya, Mohammed Upal

Paper Summary

The article is about social media analytics. It talks about what social media analytics is, the different types of data from social media, and the different ways to analyze this data to help businesses do better. The main goal is to help readers understand the basics of social media analytics.

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