The article compares Economic Value Added (EVA) and Net Present Value (NPV) for managing company value. It looks at how EVA and NPV are used to assess value and how they relate to each other. The author also shares results from a study on the relationship between market value, return on investment, and growth rate. They suggest conditions where EVA and discounted cash flow give similar results and present simulation data on growth rate, reinvestment, and return on capital.