Business, Management and Accounting
2 years ago

Unlocking the Secrets of Shopping: How Goods Impact Consumer Choices

Journal of Marketing
The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods
Richard Holton

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The article explains the differences between convenience goods, shopping goods, and specialty goods. Convenience goods are easy to buy without much comparison, while shopping goods require more searching for the best price and quality. Specialty goods are unique products with limited demand.