The article discusses the need for a new approach to managing information in organizations. Traditional systems struggle to handle a mix of short-term and strategic data, as well as information from external sources. With the shift to a distributed environment, there is a growing demand for managing integrated data, especially at top management levels. This has led to the emergence of a new type of information professional focused on managing information as a valuable corporate asset. These professionals require skills different from traditional systems analysts, focusing more on improving operational efficiency. To be successful, they must understand communication technology, be able to educate and persuade management at different levels, and develop plans to enhance the use of information resources.