Business, Management and Accounting
3 years ago

Psychological pricing and zero effects drive profits in competitive markets

2 views
Advances in marketing, customer relationship management, and e-services book series
Market Pricing

Paper Summary

The article discusses how companies can increase profits by using psychological pricing and matching competitors' prices. When a product is priced the same as a competitor, demand for it goes up. Companies are now focusing more on pricing strategies to stay competitive in the market.

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