Business, Management and Accounting
2 years ago

Boosting Profits and Customer Satisfaction with Innovative CRM Strategies

Wiley International Encyclopedia of Marketing
Customer Relationship Management
V. Kumar

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Customer Relationship Management (CRM) is about building strong relationships with customers to benefit the company. The article discusses effective strategies for managing customers, focusing on personalized marketing messages and understanding customer value. By using these strategies, companies can lower marketing costs, increase customer response rates, and boost overall profitability.