Business, Management and Accounting
3 years ago

High market share equals increased profitability for modern corporations.

1 view
Planning Review
Market share, profitability, and business strategy: Determinants of profitability

Paper Summary

High market share is linked to higher profitability in businesses, according to a study called PIMS. Researchers analyzed data from the project and found that having a larger market share can lead to increased profits for companies.

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