The article "Christie’s Trade Mark Application" discusses a case involving opposition proceedings for a trade mark application. The main focus was on determining if there was a likelihood of confusion between the trade mark "ZOHARA" and other similar marks. The researchers looked at factors like how the average consumer would perceive the marks, differences in pronunciation, and made a global assessment. The key finding was that the appeal to the Appointed Person upheld the decision regarding the likelihood of confusion between the marks.