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Kharkiv's Tourism Boom: Economic Growth and Branding Strategies Unveiled

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The tourist attractiveness of Kharkiv: current state and outlook
Georgiy Dovgal, Natalya Omelchenko

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The article examines the tourist appeal of Kharkiv by studying tourism publications. It looks at how the city's attractiveness affects its competitiveness and economy. The author assesses Kharkiv's appeal using a comprehensive approach and suggests ways to enhance it. They identify the city's brand and discuss issues in tourism development. The author also evaluates the region's current competitiveness and suggests ways to boost Kharkiv's appeal through branding and image promotion.