This research looks at how business schools can help small businesses grow by understanding and improving their business models. By using action learning programs, business schools can work closely with small business leaders to create value for both parties. The study found that personalized engagement activities tailored to each small business's needs were beneficial for both the business school and the small businesses involved. This suggests that universities can play a crucial role in supporting the growth of small businesses in their local communities by helping them develop sustainable business models.