Unlocking the Secrets of Communication Patterns with Ordinal Logistic Regression
Ordinal logistic regression is a statistical method used when data has ordered categories. The chapter discusses how communication studies have used this method, focusing on the cumulative odds model. This model is popular because it fits well with the types of questions communication scholars ask. The chapter also provides guidance on how to conduct an ordinal logistic regression analysis using SPSS software. The researchers used data from the 2008 American National Election Study to demonstrate the process. It is important to have a large sample size when using this method, especially when including continuous variables.