The article explores whether we should always aim to maximize the value of our choices. It questions the idea that the best option is always the one with the most value. The researchers argue that while value is a reason to choose something, it doesn't always mean we should pick the option with the highest value. They suggest that the strength of reasons should determine our choices, not just the value of the options. The study concludes that there are limits to always choosing the most valuable option and that there are alternative ways to think about the relationship between value and reasons.