Broadband service providers aim to make as much money as possible by offering fast internet at different prices. A new method called "revenue capacity" helps them figure out the most money they can make by adjusting internet speeds for customers. This method looks at how much money can be made based on the physical limits of the internet connection. By using a special calculation, the providers can find the best way to set internet speeds to make the most money. The study also shows that upgrading to a better internet technology can increase the amount of money the providers can make.