Intellectual Property: The Key to Corporate Success and Economic Growth
The book "INTELLECTUAL PROPERTY IS THE FOUNDATION OF VALUE" discusses how intellectual property like patents, trademarks, and copyrights are crucial for business success. It explains how to determine the value of these assets and how to make money from them through licensing. The book also talks about the challenges of navigating the modern world when it comes to intellectual property. Overall, it emphasizes the importance of intellectual property in creating value for businesses.