Defaults and motivation drive behavior - nudges shape healthier choices!
Nudges are small changes that help people make better choices. Three studies looked at how nudges and motivation affect behavior. They found that defaults can encourage good behavior, and being motivated to reach goals or having a strong desire to do something also helps. However, feeling like you have no motivation can make it harder to make good choices. Overall, defaults and motivation both play a big role in how people behave, with defaults setting the starting point for decision-making.