Business, Management and Accounting
2 years ago

Revolutionizing market segmentation for better decision making and cost savings.

Journal of Marketing
A Cost-Benefit Approach to Market Segmentation
Frederick W. Winter

Paper Summary

Market segmentation plans should consider cost-benefit factors when deciding how to group customers. This paper suggests changes to traditional segmentation methods to improve decision-making.

Related papers

Business, Management and Accounting
2 years ago

Revolutionizing market segmentation for better decision making and cost savings.

Coopetition
Economic Analysis
Value-based Management
1 view
Theme background image
Social Sciences
3 years ago

Revolutionizing Housing Market: Segmentation Unlocks Target Audience Preferences

Rural Transformation
Climate Impact
Business, Management and Accounting
8 years ago

Outdated segmentation models hinder effective marketing strategies, new framework needed.

Customer Equity