The article discusses how businesses in the service sector are changing their models to adapt to digital technology. The goal is to make these businesses more efficient by using digital tools in all aspects of their operations. The researchers looked at successful examples from around the world to understand how digital transformation works. They found that digitalization isn't just about adding technology to existing models, but about completely changing how a business operates. This involves using the latest technology to quickly adapt to changes in the market. The key is to develop a strategy that considers the specific needs of each business, whether they sell products or services.