Engineering
2 years ago

City rebranding process may reshape urban planning and design theories

WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT
A small City Rebranding: Another View of the Territorial Marketing
Stavros Kalogiannidis, Stamatis Kontsas, George Konteos, Fotios Chatzitheodoridis

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The article explores how redesigning a city affects its identity, focusing on Kozani, Greece. It found that the connection between urban planning and urban design is often unclear, leading to theoretical gaps. The study aims to address criticisms of urban planning goals and bridge the gap between urban planning and architecture.