The article looks at how to make people in Latin America and the Caribbean more open to changes in energy subsidies. Many don't know about these subsidies and resist their removal. People prefer increasing subsidies rather than decreasing them. However, the study found that highlighting the negative impacts of subsidies, like harm to the environment, is more effective in getting people to accept subsidy reforms than focusing on potential benefits like increased investment in education. Providing detailed information is more helpful than short summaries. These insights can help policymakers communicate energy reform more effectively.