The article discusses how businesses can create value in a sustainable way by involving a wider range of stakeholders, not just focusing on profits. By studying a project involving growing microalgae, the researchers found that companies can benefit economically while also helping the environment and society. This approach challenges the idea that only shareholder profits matter and shows that companies can succeed by having a purpose beyond just making money. The findings suggest that businesses can thrive by creating shared value for different groups, leading to a more sustainable society.