Business, Management and Accounting
2 years ago

Businesses Revolutionize Customer Experience Management to Drive Purchase Behavior.

1 view
Advances in marketing, customer relationship management, and e-services book series
Customer Experience Management
Pınar Uçar

Paper Summary

The article discusses how businesses are focusing more on improving customer experiences due to the increasing complexity of interactions and choices. They manage customer experiences through various touchpoints to attract customers and guide them towards making purchases. The study covers different aspects of customer experience management, such as digital and luxury experiences, and provides suggestions for businesses to enhance their customer interactions.

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