Business, Management and Accounting
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Digital Transformation Revolutionizes Customer Experience for Competitive Advantage

Advances in marketing, customer relationship management, and e-services book series
Digital Transformation for Improving Customer Experience
Bahman Huseynli

Paper Summary

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The article explores how digital transformation can enhance customer experience. It delves into the importance of customer experience for companies to stay competitive and how digitalization can impact this process. The researchers discuss the theoretical background of customer experience, customer journey mapping, and the role of digitalization in creating a unique digital customer experience. The main goal is to understand how companies can use digital tools to improve customer satisfaction and gain a competitive edge.