Social Sciences
2 years ago

NGOs in Izmir Lack Knowledge and Support for Social Entrepreneurship and Marketing.

Izmir Katip Celebi University Faculty of Medicine
Social Entrepreneurship and Social Marketing Capacity in Non-Governmental Organizations Operating on Social Work: A Qualitative Research
Tolga ŞENTÜRK, Melike Tekindal, Mustafa Agâh Tekindal

Paper Summary

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Social entrepreneurship and social marketing are important concepts for non-governmental organizations (NGOs) to raise funds and increase awareness. A study in Izmir found that NGOs with social enterprise experience understand social entrepreneurship well, but those without lack knowledge. NGOs struggle to access support and networks for social enterprise due to a lack of qualified staff. NGO managers often see social marketing as public relations or advocacy, regardless of their social enterprise status. Training programs on social entrepreneurship and social responsibility, along with qualified staff, are crucial for NGOs in Izmir.