The article explores how college professors in Trichy City invest their money. It looks at what types of investments they prefer and why they choose them. The researchers want to understand how professors make decisions about where to put their money. They found that professors consider factors like how long they want to invest, the level of risk involved, and the potential returns. The study also shows that professors use various investment options like provident funds, mutual funds, insurance, real estate, gold, and the stock market. By analyzing professors' investment patterns, the researchers aim to uncover the reasons behind their choices and how different factors influence their decisions.