The article explores how investors in India make decisions about their money using Prospect Theory. This theory looks at how people react to risks and losses when investing. The study surveyed 282 stock market investors in India to understand how factors like income, education, and age influence their behavior. The researchers found that emotions like fear of losing money and regret can affect investment decisions. This information can help financial institutions create better products, governments make economic policies, and advisors understand their clients' biases.