Business, Management and Accounting
2 years ago

AI revolutionizes marketing decision-making, transforming customer relations and value creation.

TEM Journal
AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process
Nikolina Ljepava

Paper Summary

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AI is being used in marketing to help businesses make better decisions. Research shows that AI is mostly used in understanding customer behavior and creating marketing strategies. It can predict what customers will do and help create effective marketing plans. AI is expected to play a big role in marketing in the future.