Physics and Astronomy
2 years ago

Unveiling the Secrets of YouTube Popularity: What Makes Videos Go Viral?

arXiv (Cornell University)
On the Dynamics of Social Media Popularity: A YouTube Case Study
Flávio Figueiredo, Jussara M. Almeida, Marcos André Gonçalves, Fabrí­cio Benevenuto

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The article explores how videos become popular on YouTube by studying trends in video popularity over time. By analyzing factors like where users find videos and early popularity measures, the researchers identified patterns that can help content creators and advertisers understand how to make their videos more popular. This study provides valuable insights into how videos gain popularity on social media platforms like YouTube.