Green marketing is about companies satisfying customer needs related to protecting the environment. Consumers caring about the environment give companies a chance to use green marketing to boost sales. Green marketing helps a company's image, adds value to its business, and consumers are willing to pay more for eco-friendly products. The marketing strategy includes product, price, place, and promotion. Green marketing mix is based on the traditional 4P concepts but includes additional components related to environmental goals. To implement a green marketing strategy, companies need to consider all aspects of marketing, like product design, pricing, location, and promotion.