Decision Sciences
2 years ago

Historical price lists impact online auction ending prices significantly.

1 view
Journal of Retailing and Consumer Services
The reference price effect of historical price lists in online auctions
Xiaotian Liu, Peter T. L. Popkowski Leszczyc

Paper Summary

The study looked at how showing past prices in online auctions affects the final prices. They compared three theories and found that the highest price on the list makes the auction price go up, while the price range makes it go down. Also, the more prices on the list and the type of product being sold can change how much the past prices influence the final price.

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