Business, Management and Accounting
2 years ago

Advertising and promotions boost sales for Daihatsu Grand Max cars in Metro City.

1 view
Jurnal Manajemen DIVERSIFIKASI
Pengaruh Bauran Promosi Terhadap Volume Penjualan Pada Mobil Daihatsu Grand Max Di Daihatsu Sales Point Kota Metro
Muhammad Arief Faturrachman, Ratmono Ratmono

Paper Summary

The study looked at how advertising costs, sales promotions, and personal sales affect the sales volume of Daihatsu Grand Max cars at a dealership in Metro City. They found that all three factors have a positive and significant impact on sales volume.

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