Business, Management and Accounting
2 years ago

Close supplier relationships boost new product success in competitive markets.

1 view
Research-Technology Management
How the Supplier Relationship, Market Position, and Proximity Impact Supplier Involvement and New Product Performance
Fang-Mei Tseng, Ju-Ying Weng, Chengming Wang

Paper Summary

Supplier involvement in developing new products with close suppliers who are market leaders leads to better new product performance.

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