Retail Stores Boost Supply Chain Agility, Enhancing Customer Satisfaction
The research focused on how the agility and organization of supply chains in retail shops impact their performance. They looked at 180 companies to figure this out. They found that supply chain strategy plays a vital role in boosting the operational performance of retail shops. While the supply chain strategy didn't directly affect performance, it greatly influenced how well supply chains operated. This means that having a clear strategy can help retail shops improve their supply chain performance. This study sheds light on how supply chain strategy can enhance the performance of retail outlets, offering valuable insights for retailers in Indonesia and beyond.