The article discusses the importance of green economy for sustainable development. It looks at how businesses can help the economy grow while protecting the environment. The goal is to create value without harming nature, and to encourage innovation and investment. By using efficient resources and involving businesses, we can balance economic, social, and environmental needs. Ukraine aims to boost its global image by focusing on green innovation. Success will depend on both foreign and local investment, growth in high-tech exports, and attracting skilled workers to collaborate with Ukrainian companies.