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Native Advertising Boosts Credibility and Impact, Changing Marketing Landscape.

International Journal of Economics Business and Management Research
Native Advertising the Effect of Native Advertising on Ad Credibility
Aleyna Kutlu

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The article discusses native advertising and its impact on ad credibility. It looks at how native ads benefit from the credibility of publishers and have a positive advertising impact. The positioning and labeling of native ads also affect how they are perceived by internet users. Recognizing native ads as advertising can be difficult, which has implications for advertising companies.