Loss aversion and sentiment drive individual investor bias in Sri Lanka.
The study looked at how individual investors in the Sri Lankan stock market make decisions. They found that factors like fear of losing money and how investors feel can affect their decisions. The study used data from 306 investors and found that fear of loss and investor sentiment play a big role in how investors act. Other factors like events, beliefs, and emotions don't have as much impact. The study suggests that investors who are afraid of losing money are more likely to make biased decisions, especially when influenced by their feelings about investing. This information can help investors and stockbroker firms make better decisions and avoid biased choices.