The article talks about how companies need to stay competitive in the growing industrial sector. One way to do this is by using the Resource Based View (RBV) method. This approach looks at a company's assets, skills, and other internal resources to figure out how they can be unique and useful to help the company do better than others. By focusing on what makes a company special, like its skills and resources, the RBV method can help companies be more competitive and improve their strategic power. Businesses can use this theory to turn their internal strengths into advantages that help them stand out in a crowded market. By using the Resource Based View (RBV) approach, companies can build up their abilities and use what they have to get ahead.