Marketers are trying to mix different sensory info to make it more effective, but there's not much research on this. This study looked at how sensory interaction and conflict affect how people rate things online. They used text analysis on restaurant reviews and found that negative sensory info leads to lower ratings. Having too much positive info doesn't always mean higher ratings, it should be balanced. Also, positive sensory feelings can make up for negative ones, both within and across senses. This can help marketers use sensory marketing better.