Business, Management and Accounting
2 years ago

Green creativity boosts product innovation in emerging economy, study finds.

Business Strategy and the Environment
Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy
Samuel Adomako, Nguyen Phong Nguyen

Paper Summary

Green creativity positively impacts responsible innovation in entrepreneurial firms in Vietnam. The level of resource commitment to environmental innovation moderates this relationship, with more resources leading to a stronger effect. Responsible innovation, in turn, mediates the relationship between green creativity and product innovation performance.

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