Women entrepreneurs' investment decisions influenced by overconfidence and mental accounting biases
The study looked at how certain ways of thinking, like being too confident or focusing on losses, affect women entrepreneurs' decisions about investing money. They also checked how comfortable these women were with taking risks. They found that being overconfident and using mental shortcuts had a big impact on investment choices, but being afraid of losing money didn't matter much. Interestingly, being okay with taking risks didn't seem to change the effect of these biases on investment decisions. This research helps us understand why entrepreneurs sometimes make decisions that don't seem to make sense, especially in new businesses.